Wednesday, January 25, 2012

Stampin' Up! New Catalog Strategy

 New Catalog Strategy
Great things are happening at Stampin' Up! 

Today at Leadership 2012 we were pleased to announce a new catalog strategy intend to increase your sales by enabling you to distribute the catalog to more people than ever before! These changes--and this strategy--has been in the works for well over a year and is in direct response to consistent requests from demonstrators and customers.

 We are thrilled about these changes, and are looking forward excitedly for June 1, 2012, when the new annual catalog goes live and this strategy will be fully implemented!

So what are the changes?

In a nutshell, starting June 1, 2012, Stampin' Up! will release one annual catalog, comparable to (but smaller than) the current Idea Book & Catalog, and two seasonal catalogs, comparable to (but larger than) the current mini catalogs.

Pretty simple, right? Here are the details:

Annual Catalog
The annual catalog will run from June 1, 2012 (preorder in May) through May 31, 2013.
The annual catalog will be reduced from over 240 pages in the current Idea Book & Catalog to 208 pages.
The annual catalog will be printed on lighter-weight paper.

Seasonal Catalogs
The Occasions, Summer, and Holiday Mini Catalogs will be replaced by two seasonal catalogs called the Holiday Catalog and the Spring Catalog.

The first Holiday Catalog will run from August 1, 2012 (preorder in July). through the beginning of January, 2013

The first Spring Catalog will run from the beginning of January, 2013 (preorder in December) through May 31, 2013.

The seasonal catalogs will be larger in both size (8 1/2" x 11") and page count (about 40 pages) than the current mini catalogs.

These new seasonal catalogs will give you a longer selling period for each than with the current mini catalogs (more time for your customers to buy), more room to include seasonal-specific products (more things for your customers to buy)--all at no additional cost for you to hand them out!  

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